The Peakpath Marketing Materials project showcases a collection of mockups I've designed for Peakpath Outdoor Company's seasonal product launches and brand campaigns. These marketing materials include various designs for apparel, accessories, and promotional content that form a cohesive multi-channel marketing strategy.
Each mockup was created to maintain consistent brand identity while adapting to specific product requirements and target audience preferences. The materials highlight the products through compelling visuals and design elements, emphasizing the brand's commitment to quality and style in outdoor equipment.
This project demonstrates my ability to develop integrated marketing designs across diverse product lines, balancing creative aesthetics with strategic branding to enhance product appeal and reinforce brand positioning in a competitive market.
Develop visually appealing mockups that showcase how the marketing materials would look on actual products.
Design materials that effectively represent the brand's identity and appeal to the target outdoor enthusiast market.
Create realistic visualizations of how designs would appear on various products including apparel and accessories.
Develop a promotional advertisement concept that showcases the products in a dynamic, engaging format suitable for marketing campaigns.
This simple marketing video showcases a promotional concept for Peakpath's brand campaign. The video serves as a general marketing advertisement that conveys the brand's identity and values to potential customers.
Illustrator
Photoshop
After Effects