The PeakPath Outdoors Brand Guidelines serve as a comprehensive framework that establishes consistent visual identity and messaging standards. This brand book defines the proper implementation of brand assets including logo variations, color palette specifications, typography standards, and image style requirements.
These guidelines demonstrate how the brand elements are applied consistently across various apparel items and outdoor gear. The brand book includes real-world mockups of clothing applications, merchandise items, and practical examples of how the logo, icons, and brand elements should appear on different materials and surfaces to ensure recognition and brand integrity.
Comprehensive mockups showcasing the brand identity applied to various clothing items including t-shirts, jackets, hats, and outdoor gear with proper placement and scaling guidelines.
Custom icon system design with guidelines for consistent usage across digital platforms, packaging, tags, and promotional materials with minimum size specifications.
Detailed specifications for logo placement on different clothing types with examples of embroidery, screen printing, and tag applications to maintain brand consistency.
Examples of brand elements applied to outdoor accessories including water bottles, backpacks, and camping equipment showing versatile applications of the visual identity system.
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